Jack Sim

Building Awareness, Trust, and Toilets | Jack Sim, World Toilet Organization

In this episode of Entrepreneurs For Good, I speak with Jack Sim, Founder of the World Toilet Organization, the "other" WTO.

More than happy to talk shit, pun intended, Jack's mission of ensuring the world has access to toilets is dependent on our ability to openly talk about the problems.

It is an interview that I came away with a much greater understanding of the importance of awareness, and some key tips about creating engagement on even the most difficult of topics.

Jack is a force to be reckoned with, and the world is better place for it!



What matters is your intention. Which has to come out very very clearly, and when people understand your intention they start to trust you.


About the Entrepreneurs For Good Series

Through this series, we speak with Asia based entrepreneurs whose mission it is to bring solutions to the environmental, social, and economic challenges that are faced within the region to learn more about their vision, the opportunities they see, and challenges that they have had to overcome.

It is a series that we hope will not only engage and inspire you, but catalyze you and your organizations into action. To identify a challenge that is tangible, and build a business model (profit or non) that brings a solution to the market.


About Jack

Founder of World Toilet Organization (WTO), has been a successful businessman since age 24. Having achieved financial success in his 40s, Jack felt the need to change his direction in life and give back to humanity – he wanted to live his life according to the motto “Live a useful life”. Jack soon left his business and embarked on a journey that saw him being the voice for those who cannot speak out and fighting for the dignity, rights and health for the vulnerable and poor worldwide.

Jack discovered that toilets were often neglected and grew concerned that the topic was often shrouded in embarrassment and apathy; talking toilets was taboo! Jack felt this led to the neglect of restrooms island wide. In 1998, he established the Restroom Association of Singapore (RAS) whose mission was to raise the standards of public toilets in Singapore and around the world.

It soon became clear that there were no channels available to bring these organisations together to share information, resources and facilitate change. There was a lack of synergy. As a result, in 2001, Jack founded the World Toilet Organization (WTO) and four years later, the World Toilet College (WTC) in 2005.

Follow 
Website: http://worldtoilet.org
Facebook: https://www.facebook.com/jack.sim.1671
LinkedIn:  https://www.linkedin.com/in/jack-sim-75732313b/


About Rich

Driven by the belief that change begins with a single step, Richard Brubaker has spent the last 15 years in Asia working to engage, inspire, and equip those around him to take their first step. Acting as a catalyst to driving sustainability, Brubaker works with government, corporate, academic and non-profit stakeholders to bring together knowledge, teams, and tools that develop and execute their business case for sustainability.

Follow Rich
Website: http://www.richbrubaker.com
Facebook: https://www.facebook.com/rich.brubaker
LinkedIn: https://www.linkedin.com/in/richbrubaker
Snapchat: http://snapchat.com/add/richbrubaker
Instagram: https://instagram.com/richbrubaker
Twitter: http://www.twitter.com/richbrubaker

Contact Rich
social@richbrubaker.com


Full Interview Transcript

RICH: Welcome back everybody. We are here with Jack Sim from the WTO. That's the World Toilet Organization. Just had a phenomenal conversation about the importance of communication and why now is the time to talk about poop. So please join us. Jack, thank you very much for your time. This has been phenomenal.

INTRODUCTION

RICH: Thank you very much for your time. Give me a brief introduction about yourself and the WTO.

JACK: My name is Jack Sim. I am the founder of the World Toilet Organization. I created the WTO because the subject of toilet and sanitation was so taboo and neglect that they call it what the agenda. Which, doesn't make sense.

SANITATION IN ASIA

RICH: What's the big problem that Asia is facing with sanitation?

JACK: The main immediate thing we want to talk about immediately is about the 2.5 billion people who do not have toilets. So why can't we talk about a preventative medicine that is so effective that you don't really have to need so much hospital and nurses and doctors, which is very expensive. Just prevent them from having the disease first by washing their hands, about flushed toilet, not having the flies spread it and by not polluting the river.

So this is the beginning.

RICH: Is it getting better? Are people talking about it? Are there parts of Asia that are talking about it? Are there parts that won't talk about it?

JACK: I think that in the last 18 years since the founding of the WTO, the media has loved this subject so much. So this romance of the love with the global media has been the biggest change because the media legitimized the subject. So every time we talk about it, they write about it and part of it is also about this unique blend of humor and serious facts.

STARTING CONVERSATIONS

RICH: When you started, what were some of the conversations like? Were they really difficult back then, or was it....how did you find the right people to get started?

JACK: In the beginning the guys get very excited because they always want to talk about toilet and their wives always stopping them. Then the wives like, can we talk about something else? Then after while they start to realize the serious facts that ey, this is so important and then everybody talks about it.

RICH: When you were setting up the meetings, setting up the conversations, were there certain things that you realized that this is a good time? They are saying things that make me feel like its okay start talking? At that level?

JACK: So actually you should be able to talk about it in relation with any subject because toilet is so intimate for the person. You can talk about how, that is a very good starting point. How you teach the children to toilet train. You can even talk about your dogs. You can begin the conversation that then slowly you can talk about subject matter itself. But you can also talk about other people like the poor. You can talk about the enormous crisis that is going on in the pollution. I think depending on the person, is a very environment friendly person you can talk about the river. Then it all comes back.

MAINTAINING FOCUS

RICH: You get the conversation going, but the reality is conversation is different than toilets on the ground. How do you maintain a long-term focus when you're having short term conversations all the time?

JACK: I think if you are creating a ___3:55 you're not calculation what you will do. You are calculating what everybody will do. So the politicians are really, really gaining a lot of popularity votes and power by helping toilets to be build. People need it. Why would they do that if? Because then the people that they need it because upstream there was a driving of the man to the media talking about importance of toilets. Once they plant that seed in the head, hmmmm, we need to talk about toilet. It's so important. I think we need to improve that. It is dirty. That is not satisfactory.

It has to become unhappy and then the unhappiness drives the demand. The demand drives the supply. The vendors, the business man, the politician, the movie stars, the academy, the media...everybody take away something good for themselves. In the end, toilet gets built on the ground.

LEVERAGE SKILLSETS

RICH: Early on you were very successful. You retired at 40. What are the skills that you too into the WTO that you could think would be the most important for you?

JACK: It's the communication skills. So when you are doing business you are actually selling products, but you are in nonprofit organization, you are selling ideas and selling incentive. So it is very similar what we do in business of course is the individual communication as well so the graphics, the visuals. The things that we promote the product with is very similar to the nonprofit sector. The fact that I don't earn any money, don't draw any salary from doing this work, that also give a lot of creditability that people now ok, this guy is not getting something out of it. Altruism breeds a lot of following.

ALTRUISM VS PROFIT

RICH: Why do you believe that being altruistic brings you more credibility verses more profit? Because people use profit as a yard stick for business, but why is it altruism for nonprofit? Why cant it be impact for profit?

JACK: You can do that social enterprise and those models are pretty good. What matters is your intention and your intention has to come out very clearly and when people understand your intention, they start to trust you. See the difference between business and social work is that in business, you only kill all your competitors. You want to be the number one. In social work, you want to kill the problem. Therefore, you want as many competitors as possible to finish up this job. But if you are still thinking everybody stop, you don' save the world I save the world then something is crazy about your head, right?

So if you are in the social sector, you should let go no pun intended of what ever you try to hold to yourself and don't think about yourself so much, but think about the mission and you invite everybody. That's a beautiful destination lets go there together. People say I like it and then they join you. They also bring others and others join them. So a movement has no real need. It is a belief a system very near like a religion.

COLLABORATION

RICH: So how easier or difficult do you find it to collaborate with a lot of groups? I run an NGO myself, people are still competitive. People still want their brand. They still want their award. How have you found that process and how do you break through those people who want to hold on for themselves?

JACK: Trying to be famous is actually very self defeating because you come out here to do this work not because you want to be famous. You want to solve a problem. So the paparazzi, the awards, the recognition, the sadist, it is for the mission and if you always remember that everything that is visible is not about you, it is about the mission, then you are clean and your light weight and people trust you. Once you start to think that all the things about you are, then you're sick in the head and you start to shut down all the mission and you pin yourself in a corner and no one is going to believe you anymore because you are just an egomaniac.

I think to overcome that myths is a lot of self reflection to remind yourself don't enjoy it to much. What is that for? For the mission and that is the right answer and you keep doing that. I've seen a lot of police actually doing a lot of good and after a while this fame and status all this going to their head and it's so sad.

THE HYPE OF SOCIAL ENTREPRENEURSHIP

RICH: I 've been talking about this for a while. Social entrepreneurialism as a theme became very hot about 8-10 years ago and really 5-8 in North Asia. A lot of people shifted from the mission to winning awards. You said it's very sad people you've seen. When you see someone go from mission to little bit more ego to ego maniac, how does that impact the way that they look at their organization? Why is it sad? What do you see happening that you see when that happens in their organization?

JACK: A lot of my colleagues actually enter into depression. The reason is that they could not detach themselves from the mission and the mission becomes themselves. Once they are unable to feed their hunger and cravings for being recognized, then its like a movie star who doesn't have a movie for the last 3 years and they enter depression. It's no good.

The important thing is to go back to those Zen practice like detachment, humility...you know that the Chinese have a woo war, you know that means no me. Those kind of things of course is important but for me to reach a very, very high level of that is to always conscious you are insignificant, but just a tool to do this work. If you start to do that, people like to use you as a tool, it is much better.

ADVICE FOR NEW ENTRANTS

RICH: What if you were 28yo who was entering this space for the firs time. You're developing your first idea for solving the same challenge. They're going to be looking for a little bit of awareness because they need a megaphone to tell people who their idea is better. What advice would you give to them as they are starting out now that you believe would help them long term?

JACK: Basically just two dominate feeling in a human being. One is love and the other is fear. If you love you start to give people love, you start to look at problems and just authentically address it. What will happen is that the reward comes immediately to you in the sense that you are very joyful because you are consciousness is opening up. So you're heart is starting to open up and you feel very happy about yourself. Nobody is giving this award, just you are making yourself happy.

Now if you are grabbing, grabbing attention, grabbing money, grabbing materials stuff, power, then you're consciousness start to narrow and you become very miserable because you are always have to get something. But if you don't get anything, then you will eel so happy and then young people are starting to understand this because they have no money because so they go to the spiritual journey. A lot of them if they don't give up and become good, they can of course get paid and get a salary out of it, but it is the meaning that rewards you so much more.

Nobody gives you that meaning, just yourself. You are the one who gives yourself.

RICH: Have you ever questions yourself along this journey and gotten a little bit lost and lost the meaning?

JACK: Sometime when I talk to bureaucrats and they kind of say no, I like why am I doing this? I'm trying to good and it's supposed to be his job and he says no all the time. But after a while I get used to it.

GETTING OVER A SHITTY MONTH

RICH: How do you get over a shitty, you know month and no, no, no no. You start questioning yourself. What do you do to reset and to get back on track?

JACK: I remind myself that I don't have much days to live so I'm 61. I budget myself to die at 80 exactly on my birthday. Of course not going to kill myself, I have to budget just like you budget your dollars every year for your company. I have thought right now about 6,800 days which is just less than 1,000 weeks and so this time is very precious. If I don't use this time and I go home to relax and watch television, then I'm not contributing while it's still possible.

So I think that is my biggest motivator because every day is one day less. So I want to use every day in the most meaningful way and toilets is one of them.

BEING ALL IN

RICH: Does that mean that you spend every waking moment working on these challenges or do you have 8 hours a day for toilets, 2 hours for meditation and health, 3 hours for family...like do you try and have a holistic life or are you really mission focus for your whole awake day?

JACK: Yeah, it's mission driven every day 7 days a week. I wake up until night time. Then in between I kind of steal a could hours to have a secret affair with my wife and to spend some time driving the kids and talking to them in the car and then going to the next appointment. It's not a sacrifice. I think you should show children how to be a good human being. You can't teach them, you can only show them.

THE NEXT 25 YEARS

RICH: Tell me, what is your vision for the next 25 years of sanitation? What do you hope will be accomplished?

JACK: In the next 20-25 years every single human being on earth will have a toilet that is clean, safe and the excrement is treated and doesn't pollute the river and the waterways. People would not be sick because of hygiene issues. I think people will talk about toilets in a very normal way just like we are talking about food and drinks.

RICH: Thank you very much for your time. It's been great.


For more interviews from the "Entrepreneurs for Good" series, check out the playlist here.

Stay tuned for more clips and full interviews in the coming weeks.


Francis Ngai

Dream Big, but Act Small - Francis Ngai, SvHK

In this episode of Entrepreneurs For Good, I speak with Francis Ngai about the work he is doing to build community centers in some of Hong Kong's most vulnerable areas.

Work that is difficult, but as he says more than once, while you need to have big dreams, you need to be focused on taking small steps.

It is a fantastic conversation about approaching big challenges, the role of purpose, and maintaining continued momentum through small steps.


It's important that you keep on dreaming. Dream Big, but Act Small.


About the Entrepreneurs For Good Series

Through this series, we speak with Asia based entrepreneurs whose mission it is to bring solutions to the environmental, social, and economic challenges that are faced within the region to learn more about their vision, the opportunities they see, and challenges that they have had to overcome.

It is a series that we hope will not only engage and inspire you, but catalyze you and your organizations into action. To identify a challenge that is tangible, and build a business model (profit or non) that brings a solution to the market.


About Francis Ngai

Francis Ngai is the Founder and Chief Executive Officer of SVhk. He is the Co-Founder of Green Monday, Playtao Education and RunOurCity.

Francis believes that everyone can be a changemaker. Seeing ‘ME’ as the reflection of ‘WE’, he hopes to bring together more people to re-imagine our city and pursue big dreams to make a difference to the community we live in.

Prior to establishing SVhk, Francis was the Head of Strategy in a listed technology conglomerate in Hong Kong. He graduated from the City University of Hong Kong and was conferred as an Honorary Fellow by the University in 2013. He was selected as one of the 100 Asia Pioneers by The Purpose Economy in 2014, a Young Global Leader of the World Economic Forum in 2012 and one of Hong Kong’s Ten Outstanding Young Persons in 2011.

As an ultra-running veteran, Francis completed The North Pole Marathon in 2013 and the 250-km Gobi March of the 4 Deserts race series in 2012.

Follow Francis and SVhk:
Website: http://sv-hk.org
Facebook: https://www.facebook.com/francis.ngai.90
LinkedIn: https://hk.linkedin.com/in/francis-ngai-87915831
Wikipedia: https://en.wikipedia.org/wiki/Francis_Ngai
Youtube: https://www.youtube.com/user/socialventureshk


About Rich

Driven by the belief that change begins with a single step, Richard Brubaker has spent the last 15 years in Asia working to engage, inspire, and equip those around him to take their first step. Acting as a catalyst to driving sustainability, Brubaker works with government, corporate, academic and non-profit stakeholders to bring together knowledge, teams, and tools that develop and execute their business case for sustainability.

Follow Rich
Website: http://www.richbrubaker.com
Facebook: https://www.facebook.com/rich.brubaker
LinkedIn: https://www.linkedin.com/in/richbrubaker
Snapchat: http://snapchat.com/add/richbrubaker
Instagram: https://instagram.com/richbrubaker
Twitter: http://www.twitter.com/richbrubaker

Contact Rich
social@richbrubaker.com


Full Interview Transcript

Welcome back everyone. Thank you for you very much for joining. I am here with Francis Ngai who has worked in across the spectrum of issues in Hong Kong, Very inspirational. We're talking about how your children drive you to change. To the future of millennial purpose. Then how to bring business skills to the social sector for impact. So we hope you'll enjoy this. If you do, please remember to like, comment and share.

BACKGROUND

RICH: Francis, thank you very much for taking the time to meet with us. Please do here and maybe introduce yourself and the work that you are doing here at SVHK.

FRANCIS: I am Francis from Social Ventures Hong Kong. I founded the organization since 2007. So we are practicing that philanthropy. We invest, incubate and invent social innovation in Hong Kong.

VENTURE PHILANTROPY

RICH: What is venture philanthropy? What does the impact investment?

FRANCIS: I think those are some terminologies that can explain more briefly. I think overall to access things like an applications of all good resources in the community So come capital owners they don't they prefer not just writing check. They want to participate more. I use them, their networking expertise, professional volunteers. So people with good ideas...social entrepreneurs or corporate. We try to reshuffle all these resources coming together. So we threw ourselves to always to be an applicative.

GETTING STARTED

RICH: So how did you start SVHK? Like what was your background? Why get into the venture philanthropy area when you probably had another business you were working on?

FRANCIS: I start with business, around 15 years of business or experience. Having two kids and I quit my job. So probably a lot of self interest I think to my kids future wealth. So I think that and current world is not that good. Also I think we are not using enough idea to work it out. I think we have a lot of resources in the community impacting. We will always just prefer to wait for the government to happen. I think obviously original idea that we try to do something else.

CATALYST FOR CHANGE

RICH: I know when you have children, everything changes. So, what were the major concerns you had about the world that you were like you're looking at your kids, oh my god I don't' know what I'm going to do?

FRANCIS: After having kids, you reflect. So what is the current role? What is the society? You read about some education brings about how to see some, but I think at the end of the day I think that it's how you are doing is influencing their future. So I'm asking myself, what is the most important thing to teach them. I think at the same time I am asking myself whether I'm dreaming or not. Maybe not. I'm helping some rich people to fulfill their dream, which I don't think hopefully can agree with that dream. It's just profit sometimes over purpose. So how can we turn it around? Around society we see that we're not talking about purpose.

RICH: I struggle with this. I really view business as a medium to, I wont say find purpose, but to deliver purpose. At the end of the day, what you have here is a community center. People will say, oh it's a non-profit, but it's still a business. You still have rent, you still have staff, you still have P&L, you have everything. The question is what do you do at the end of the year. When you started this, when you started getting into this, obviously you probably had a very different view of what venture philantropy or whatever. Like social entrepreneurship, whatever that it might have been. How did you start like, kind of starry-eyed, and then what do you feel now after you six to ten years of being in this space?

FRANCIS: I would say at first is static bubble that we shuffle around a lot of all that seeing philanthropy. How social investing is doing things. Just trying to form that kind of entity to do things. I think in the long journey we discovery more. I think could be summarized as the purpose. I think at first I think we all remember that. When we're doing business in doing something in the world, even non profit, they got a purpose. But ultimately we become more resources driven. We just see something that into more rich as KIPs and then we lost something else.

RICH: Now when you go back...actually I'm going to take you back a little...you talk about when you started in business. Like I started in business and was like, I'm going to change the world. I'm going to do this and this and I'm going to grow and I'm gonna grown and that's like my goal. Then you get a little bit more, practical. You start going wow, I have bills to pay, I have staff to feed. You become very practical. You don't loose your dream. You don't loose your purpose, but you definitely get into the business and it becomes a very different thing.

I found the same thing for social innovation as well. I'm' going to save the world. I'm going to help these children. I'm going to educate the elderly, whatever it may be. But then you get into the business side of things. How has your own perspective changed from really kind of idealistic into the practical? What are the practicalities now that you didn't think you had before?

FRANCIS: So I think at first I think we started off with do engine thinking. So I think social enterprise is all about social business. So we didn't think that what was one thing was more important than the other. So when we find the purpose, the social side how was the problem that we were are more cared about. I think that's it. So after that, I think we had a whole attitude on the business side. We have to make it sustainable. Make it work. Make it a public so everyone gets to know it.

So I think how do you keep the balance is not easy, but I think always and still in 10 years of journey, one thing is important, keep on dreaming. Dream big, but act small. So we hold up to with persistence on every thing we are working on. But every day we still try to think about fine tuning our model. Because we find that if we lost that dream that could keep us forever, we lost the momentum. So I think that also feeling feed back along is the passion. Where's the passion coming from? So every day I think still we are asking ourselves in the morning, why we are coming into office again today. I think that is the most important question. If we have that, we will keep on dreaming. We don't mind the niddy gritty things. We don't mind the hard work. I think if we lost it, we're done.

STAYING FOCUSED

RICH: You have a lot of different issues. You have Diamond Cab, that is kind of challenge access - wheelchair access. You have Green Monday, Meet. Is it a problem that you're all over the place? Or do you think that it would be better if you were focused on one issue? Is it part it....because you have to maintain your passion you have to move things around? Or is it that the best way you think you can get things done?

FRANCIS: Definitely a challenge on my team especially. Ten meetings in a day. In the morning you're talking about kids. But the other meetings talking about elderly. Then we move onto the climate change. So we keep on shifting. I think that is exactly our role. We don't need to be under the spotlight. Someone has to do it.

FUNDING MODEL

RICH: So you're basically investing into other entrepreneurs and their ideas and then you also start your own. Where does your funding come from?

FRANCIS: I think first the two or three of years it was my own resources, time, days, nights, kids, etc. But I think later we got some philanthropy money coming in. So I think all along I think partially we are relying on these resources to build that up because they are committed in incubating more social innovations in Hong Kong. So we are using that resources. But I think in long journey we also be our own income through some program, some incubation program. For the deals we don't ride on primarily on the profit. So I think it's not the short time we can get any repayment. I think whatever we get back, we just put back in the fund.

RICH: So are you making equity investments then? Or do you prefer debt or is it grants? Like what's your median?

FRANCIS: Mostly equity.

RICH: Ok.

FRANCIS: Grant money would say that a lot of foundations would like to do more new things now. So when we, whatever we get these we go approach them. So we invest very little in the very early stage. So if you're sustain on the prototype stage. But after that, we try to find true investment even in equity as well. But we have to be bigger equity stakeholders some times because we need to have a safe interactions, great for sure. Invest in more.

MAINTAINING FOCUS

RICH: Actually you mentioned something I kind of struggle with. They're always looking for something new. For me, the problems never really change. So how hard is it for you to focus albeit the entrepreneurs, the donors funders on just getting the current work done? Like how do you manage that?

FRANCIS: It's difficult. I think more philosophically sometimes we follow the flow. So we're seeing that one entrepreneur seeing that problem Something that we always keep in mind is that apart from the direct impact, which is confined to the scope within the entity, we always see the impact of that. The rippling effect. How that have the implications from policymakers. How with that them with an implications to the other industry people. Like Diamond Cab, there are two cabs. We get ourselves sustainable, and then another taxi licenses only. But end of conflict, 80 cabs. So like being affordable housing model, right now a couple different NGO's replicating it. Even in the media they call it...

RICH: That's okay right?

FRANCIS: That's what, that's how. So what we see right now at the juncture of ten years, we are shaping our 10 year plan. We are seeing a long journey, if we talk bout housing we talk about poverty. What kind of partners we need in that cab. Not all the things we need to invest ourselves. But we coordinated as one cabs. We need Avengers instead of Iron Man.

RICH: But what fuels your continued dreaming? You start off you're really passionate, you meet the challenge, but you are still executing it on a daily basis. What has been your impact so far that you look back and go I feel really proud about this? Then, do you still look in your kids eyes and go I still have a lot of work to do?

FRANCIS: I still do a lot. I think that learning from the journey whether change system or change mindsets. So like the interview today. I think using the small works that we have, how can we spread it out? Changing more minds is so important. I think maybe the ultimate goal is changing more mindsets. So I don't see that we need more people quit their job to be social entrepreneur is hard. So why we're working on business 2.0 or something else.

I think there are a lot of entrepreneurs can work together. So we're definitely in the world I think the society we're migrating from 1.0 to 2.0. If 1.0 is more resources drive in, 2.0 is more about a shared mindset, more value driven.

RICH: But do you see that happening? Are people more shared mindset now? Or are they getting more...cuz we have so much challenges of where we're all pulling back from each other. Is it...

FRANCIS: Main streamers do not. But I think all the movement start with quite a few city people like us. So I think we if we don't work it now, 10 years later when my kids are really grown up they will not see it. But I would say that at least the biggest gain that I have in the last 10 years...also feeling all my passion as the people that we see. I suspect that the mayor all the people got some good DNA in them. It's just that we don't have innovated enough to think about some platform for them to come up.

RICH: Well, and what the way to catalyze that? Like, how do you tap into that hidden gene or into that thing that's just sleeping for right now? How do you drive it? Like what does it take?

FRANCIS: Baby step. Green Monday. We are now asking people to be full time with charity. Although it made more sense for one individual for their health and things. I myself am a vegetarian, but I think we just take one day. Just start with one meal. By the way it's a beyond burger. It's delicious. Its fulfilling. So after that, we talk about you create an image. Use marketing.

If a marketing company can get someone to buy a bag, which is manufactured in Shenzhen, but paying several tens of thousands of dollars. How can I...can we use the same thing to your fake people to get them on board to try on hew things first? But after 10, you tell them oh by the way you're saving the planet now. All of them will become entrepreneur. They will internalize what the good habits. So I think these kinds of things is what we're learning now.

But I think all the more we start with small. Start with something small. After the engagement, they become part of the adventure too. That's more important.

RICH: Okay. Kind of going back to your marketing. What are the tools that you found most reliable. Like from your old days in marketing, what do you go back to every day in the office...yeah, this is what I used to do for this client? We can use that here. Like are there some standards tools that you've continued using.

FRANCIS: I think not very formal. I think at the end of the day I think it's more result of thing But I think one thing that we use a lot when I am at the time of them, in the business world, I also discovered one new trend that I invented some model is on the collateral collaborative marketing tracking. Collaborative strategies so that we always apply. Basically these partnerships. Especially social entrepreneur, I highly encourage you to try build more leverage.

In the past hierarchical world, you find resources, feeling somewhat intermediary finance and partners and paying them and it worked a lot. I think not now. We're all in a circular positions. Then we come out in the middle where the value people came around. There's no high and low. We don't back for resources. They just come. They're fulfilling their own self resources and self interest. So I think we all fulfill thinking about the mutual benefits. We got corporate, they're funding it through charity anyway. But I think it's good for your brand.

We work on something that they don't demand for even. But for some company, people can come in here, they're just get a service. I don't know we take them through to empower them later. I think it's kind of more...think about neutral. So everyone we collaborate, we think about what is their benefit first.

RICH: What are the resources do you think that we're missing right now in the social space? Like if there's things that you could attract business people of any stripe or something else. It could be government, any other like what do you think that we're missing? What do you think that could take our challenges and solutions to scale?

FRANCIS: If there is one thing you want me to mention, I would say we have need to encourage more links. We need to build more links. So I think we are not having innovative platform enough to aggregate resources. So ticks around.

So I think for example, Green Monday. I take that example that we can both understand more clearly. So I think when we work with some caterers and we think about ways for them to participate. So when we work with some food manufacturers, we think about some of the waste. So if you create more different vehicles, so that could help them to come in, come on board much easier.

So for fund raisers, even. I would say talk to some vendors. If your funding directly on the impact or _______ (16:07) social enterprises, we can choose to fund the links. How can you encourage them to work more with the corporate.

So for some early pilot in some innovative, I always called them infrastructure innovation. So when you need to invest into innovation infrastructures because right now we're at the juncture of migrating to a new world, if there's an new world. But if I think if we do not have enough links, we cannot carry over all resources for people to come on board. That's so much important.

TALKING TO DONORS

RICH: I was wondering....people really don't want to invest in the infrastructure though. They want to invest in the shiny building, not in the pipes, the wiring. Ya know, they don't' want to invest in research. They want to invest in the program that has no research. Like they want to fund the idea, not the amount. So how do you, I mean, because you come from the business world, because you have your own resources, is that where you spend...you build the foundations and you don't have to worry about what the donors want?

FRANCIS: We definitely get better language to talk to them. We know people, but I think most important thing is it makes sense for them. So I think it's around, I will say that. The most important thing is the kids. How can you illustrate that with them. Like especially we imagine a lot and infrastructures.

We need to go back to the funding and educate them and share with them. Tell them if that works perfectly. So I think without case, it's all empty talks. By the way I would say that younger generations for some big families they're changing the mindset. They don't believe in the name on the building anymore. They are migrating into a new generations. Within 10 years, I would say a lot of the younger generations would take over.

RICH: I think that's actually how we met. Through the family business network. Probably I think way back when way back when because I spoke with you at Bernie's event. So actually that kind of brings a really interesting point. Like the next generation of Hong Kong. Hong Kong is a city run by families, largely. At least in the business world. As you mentioned a lot of the names on buildings. Albeit the business school or the different buildings that they own.

THE NEXT GEN

RICH: Five, ten years ago the second gen was either trying to leave the family business, but now they are trying to come back. I know a few people are coming back. Like what are they doing? Why would they want to change now? What do you seeing that makes them want to change the family business?

FRANCIS: I would say no matter what is their background, they are all citizens of Hong Kong. They are all people involved. So I would say the millennials especially, when they grown up, they have a lot of education on a sustainable world. On how to be build a better society, it's in their blood.

So I also think they are documented entrepreneur. They're not that resources driving. They're not that profit driven. They see more differently. In terms of wealth, I think they would think that I'm ok for the next, next six generations. So ....That number is just a number in the game. So I think for them, the more fulfilling thing is while they are doing their own business or doing their own land. They want to see the real impact.

So I think its shifting, but again I would say that we need more infrastructure. More different ways. Sometimes more cool way when we talked about charity of philanthropy, sometimes its way too old fashioned. So we need to move on as well.

RICH: Thank you very much for your time. You have a line of kids lined up outside. I don't want to hold them out! They're like I want to color. Thank you very much for your time. Very inspiring.


For more interviews from the "Entrepreneurs for Good" series, check out the playlist here.

Stay tuned for more clips and full interviews in the coming weeks.